I’m a web designer, developer, author and speaker.

I’m the Frontend lead at VoucherCodes.co.uk, and regular contributor to Smashing Magazine, Offscreen magazine and Digest.

I’m also half of the team behind Omoo.

I’m most at home with

• User Experience and Web App Design
• HTML, CSS & JavaScript
• WordPress

- all of which make me feel warm and gooey inside!

This site is about pouring the nuts and bolts of my brain on issues of web design and user experience. What makes people click stuff and why, in other words.

Thanks for stopping by :)