The Blog

Everyone wants an iPad, including you.

Yeah yeah, it’s easy to say “it’s just a big iPhone” and moan about how let down you are about the technology. But you want one. Even if only out of curiosity.

I mean, look at it for goodness sake…

It’s beautiful. Sleek, shiny, sexy. And thin. Nice and thin.

“But you can’t run multiple applications.” I  know, I know, but you will by version 2 or 3. In fact, by version 3 you’ll be queuing outside your local Apple Store for one.

It has faults, sure, but it is still a game-changer. As Steve Jobs said, it’s not a phone and it’s not a netbook – there is a gap for a recretional tablet, and Apple haved filled it first.

We all know that browsing the web on an iPhone (or other smart phone) is difficult because of the screen size. And as much as I love my MacBook my legs get uncomfortably warm if I use it for much more than 30 mins.

The iPad is not for Photoshop. It’s not for productivity. Its for casual use, entertainment even.

And I think we all underestimate the fundamental changes the iPad will make to the experience of browsing the web. Jobs talked about this, but I don’t think he did a great job explaining the feeling of browsing the web with your fingers on the screen. It will be radically different, and it will draw you into a site in a way a mouse or touchpad simply can’t.

That my friends is the difference. The game changer. The iPhone changed our expectations of mobile phones. The iPad will change the experience of browsing the web.

So rather than spending (or wasting) time pulling apart the tech specs of this gorgeous bit of kit, let’s wait until it’s in our sweaty palms as we lie on the couch browsing our favouite news sites. I know it’ll be worth the wait.